PR Toolkit

The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred asses

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The New PR Toolkit: Strategies for Successful Media Relations
By Deirdre Breakenridge, Thomas J. DeLoughry, Inc NetLibrary
Published by Prentice Hall PTR, 2003
ISBN 0131517317, 9780131517318
272 pages